Inspired by the shape of the robust army water flask with its silver screw top and green canvas strap, the non-conformist design of the original HUGO Man flacon instantly captured the creativity of the free-thinking young men for whom the fragrance was designed.
Karim Rashid has used his strong contemporary vision to design a functional new concept. Inspired by the fluidity of the fragrance, the bottle and packaging are adorned with unique digital data-fluid graphic effects signifying a rocky terrain and a flowing topography.
All editions are put together by hand.